05 — 07
PR carries aira's story beyond the classroom, turning technical and scientific progress into stories anyone can follow.
PR
Clean air in classrooms depends on people understanding why it matters. PR builds visibility and credibility for aira among local and international audiences and shapes the narrative around the initiative's mission, so that a parent in Pljevlja and a delegate in New York can both see what aira is doing and why it matters to them.
PR builds long-term relationships with media outlets and international organisations, and shapes each message for the people who need to hear it.
Aira was presented at Indoor Air 2026 in Singapore and brought healthy indoor air in schools to the UNGA side event in New York in September 2026, supported by press packages before and after the UN engagement. Next comes Devcon 8 in India, where the focus turns to blockchain and cryptography for the aira system.
The official MIAI and aira launch event, held in September 2026, introduced the initiative to the public in Montenegro and marked the opening of the pilot phase.
PR publishes articles on aira's events and covers its donations to the University of Montenegro, the University of Donja Gorica, Malac Genijalac ("Little Geniuses"), kindergartens in Pljevlja and Bijelo Polje, and technical schools.
Between major milestones, PR keeps aira visible. Campaigns such as Cleaning Action and continued community outreach carry the momentum into 2027, alongside an ongoing media and donation programme.
The Foundation
PR draws on aira's wider network to reach the audiences that can act on its message, from the governments of Montenegro, France and Eswatini, which co-sponsored the 2026 UNGA side event, to international organisations.
Co-sponsoring governments
International organisations
Media relationships
Community & donations
Where we're headed
Carrying aira's story as it grows from its pilot schools toward every classroom in Montenegro by 2032.
An indoor air quality community uniting government, schools, academic and technical experts, local companies, parents and children.
Taking the story of a model proven in Pljevlja to the countries that may follow it.
The event, Healthy Indoor Air in Schools: Every Breath Shapes Learning, was co-sponsored by the governments of Montenegro, France and Eswatini and organised by the Montenegrin Institute for Advanced Innovation (MIAI) with Air Club, an international coalition campaigning for healthy indoor air.
Read the story
And a community to carry it - proven first in Pljevlja, documented in a handbook any country can adopt.
